SKILLS
SUMMARY
10 years writing business communications for private enterprise, public
affairs and web
10 years
marketing business, retail, non-profit
4 years public
communications for municipal government including crisis
communications
4 years
technology marketing
5 years retail
management and event planning/promotion
20+ years
freelance writing
EMPLOYMENT
April 2008-Present ARIZONA REPUBLIC/AZCENTRAL.COM
Marketing
Communications Planner, momslikeme.com
Brand manager for momslikeme.com;
Represent the momslikeme.com brand in the community at large in
television appearances, at events and online;
Develop and execute strategic promotional plans and community outreach
activities;
Create quarterly marketing plan in accordance with corporate strategic
marketing initiatives;
Prepare and present proposals to key partner organizations;
Negotiate contracts and trade agreements with event sponsors;
Plan, write, and make appearances on Channel 12's Arizona Midday in
featured weekly segments;
Actively participate in web site forums;
Attend momslikeme.com sponsored events;
Responsible for meeting quarterly pageview goals;
Surpassed first quarter goals by 100% in first 90 days of employment.
2005-2007 CITY OF PRESCOTT, AZ
Event Coordinator,
Historic Elks Opera House
Successfully transitioned an underutilized theater venue to a full-time,
thriving business;
Increased
total bookings from 20 per year to 80 in the first year;
Increased
rental income from under $10k to over $40k in two years;
Contracted 20
new clients and 10 repeat clients in the first year;
Created
theater's first marketing collateral and operations manual;
Established
procedures for clients and employees;
Wrote
successful application for $5k grant to fund children's programming;
Acquired $11k
grant for renovation of dressing rooms and green room; managed this and
$25K stage renovation project;
Cultivated a strong partnership with the Elks Opera House Foundation and
assisted with fundraising efforts;
Prepared
$120,000 annual budget.
Jan - May 2006 CITY OF PRESCOTT, AZ
Interim Communications
Director
Served as city spokesperson;
Wrote and issued press releases to local and statewide media;
Granted live
radio interviews with local media;
Negotiated
advertising contracts and prepared ads;
Prepared
$150,000 annual budget.
2002-2005 CITY OF PRESCOTT, AZ
Communications Assistant
Served as city spokesperson;
Wrote and
designed 32-page quarterly events magazine; Quality Time;
Wrote articles
for and produced monthly publication, City Page, mailed to all
Prescott households;
Edited and produced monthly economic development newsletter, Business
Horizons;
Served on
committee that planned and executed a week-long city-sponsored
celebration of the Elks Opera House that won a 3CMA Savvy award;
Performed
crisis communications during search and rescue and fire emergencies;
Created
presentations, documents and publications for City Manager, Mayor and
Economic Development Director.
1997-2001 MICROSTRATEGY, INC. McLean,
VA
Web Editor-in-Chief
Supervised web team responsible for content, design and
maintenance of 2000+ page corporate web site with 30K hits a month;
Revised and updated on a daily basis content on products, services,
customers, education and support to ensure all messaging was consistent
with current marketing initiatives;
Created content and web pages that could be used
to track leads, categorize visitors by industry, interest level and
commitment; and to develop targeted marketing campaigns.
Wrote and
edited copy for frequent product releases;
Wrote and
designed monthly news e-zine, which grew in circulation from 10,000 to
over 30,000 subscribers under my supervision.
1997-Present FREELANCER Prescott, AZ
Writer, Editor
Frequently contribute cover stories and features for highly regarded
county-wide magazine, Prescott Woman;
Write web content for
Tempo Creative (Scottsdale, AZ) client web sites;
Prepare
and edit communications, business plans, functionality
specification documents, proposals and web site content for
organizations such as start-up
businesses and non-profit organizations;
Perform substantive edit and copyediting services for book length
manuscripts;
Acquired
contracts valued at over $35k for web site consulting services for local
and government clients in Yavapai County.
Developed
and/or maintained web
sites for Town of Prescott Valley, Prescott Valley
Economic Development Foundation, Prescott Valley Commercial Development,
Yavapai Tourism Council, firstRain, Global Fund for Women, Avcor
Consulting, Odyssey Marketing, Acorn Montessori School, Intelemark,
Scott Bundgaard District 19 Representative, Politics and Prose
Bookstore, ReSET, The Hannah Project.
ADDITIONAL
EXPERIENCE & ACCOMPLISHMENTS
Selected to attend the prestigious
Jenny McKean Moore Fiction Writing Workshop led by Vikram Chandra at The
George Washington University in 1997;
Formerly manager and director of
online communications and marketing for Washington D.C.’s celebrated
Politics and Prose Bookstore;
Served as President, Board of
Directors, New Adventures Child Development Center, 2004-2005;
Worked alongside advance teams and
Southern California campaign officials in the field office to plan
fundraising and campaign events for Governor Bill Clinton’s 1992
Presidential campaign; wrote speeches and position papers;
First
published at the age of 16 when my investigative report (co-authored
with Scott Bundgaard) on drug trafficking at Phoenix grade schools
was picked up by the Arizona Republic and Phoenix
Gazette and led to an investigation by officials and arrests of
several drug suppliers.
|
|
Samples
of published work:
From PRESCOTT
WOMAN MAGAZINE
One
Mom's Magic
How a mid-life career offers the best of both worlds for Leza Lachapelle
Dandos
Tammy
Linn: Leadership by Example
Mother of three and United Way Executive Director strives to always be
at the top of her game - with the results to prove it
Some
Soldier's Mom
Prescott mom’s blog connects military families
across the world
Appliances
of the Future
Faster, easier, and coming soon to a kitchen near you
From
PRESCOTT LIVING
Piece by Piece:
Reconstructing a Renaissance Queen Anne Gothic Victorian
OTHER WRITING SAMPLES
A
winning proposal for
web site development
Samples
of published
press releases
|
|